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The family business remains the fabric of British society, we are informed, and although in bookmaking the numbers are sadly but inevitably declining, many are happily still flourishing and one such is the Essex-based Pridmore family.
The family have been involved in bookmaking for a period which stretches back nearly 70 years, started by a young man called Harold Pridmore. Born in 1906 he worked for a greengrocer in Stratford market in London's East End and being young, part of his various duties was to place bets for the stallholders.
Harold was sharp enough to notice that he was not bringing back much in the way of winnings for the stallholders, and being an enterprising young man, saw the potential to better himself, so at the age of 24 he set up in business for himself.
It was a wise move, as success came pretty quickly and before the start of the Second World War, Harold Pridmore had over 100 runners bringing bets to his Stratford base, with a pigeon hole being allocated to each runner. In addition a thriving credit business was established with over 20 phone lines in operation.

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