Or, to put it another way, what have Mourinho and Coppell in common?The creation of fake realities with the widespread acquiescence of the mainstream media is a necessary construct in the process of stealing money off leisure punters. These branded fake entities distort the market view of the masses and the disinformation is utilised by insiders for profiteering, gaining a preferential price and generally establishing a noisy and chaotic environment. It is a critical part of trading professionally to be able to spot media disinformation both to avoid falling into the layer's carefully laid traps and to utilise the disinformational data in a contrarian style. After all, if the crooked ones are telling us that, under no circumstances should we be backing Reading, then perhaps we should be taking a closer look at Reading's match.Saturday was the seasonal Cup Final of The Bookmakers Versus The Accumulator Money Buyers and, as always in these events, the layers fought back to win handsomely. On the planet mug, punters who regularly and determinedly decrease their probabilities of winning a trade are a common sight. And planet mug was a gloomy place on Saturday evening. Due to issues of form, the Manchester United/ Chelsea/ Liverpool treble accumulator was potentially a bookmaker's nightmare on a big-betting pre-xmas Saturday - when the fixture list was manipulated into existence, there was the possibility that all of the Big 3 would have pressing Champions League matches ahead. The opponents of the Big 3 were in various states of disarray - Derby are dire; Sunderland had let in 7 goals on their last away game; Reading were in uproar. Now the first two assertions are supported by the data but it is the Reading angle that interests us today. During the week preceding the Setanta live match at the Madejski, the gambling and gutter media were keen to point out that Steve Coppell was calling time on his Reading managerial career. All the usual statements regarding "taken the team as far as I can" and "I can't seem to motivate the players any more" were given their moment of fame in prominently placed column inches of media trash. After all, they must be in uproar - didn't Hahnemann and Sonko nearly have a handbags situation during their previous match against 'Boro. When the bookmakers are marketing a branded accumulator in their match-day advertising, a punter should strongly suspect a rigged treble - it is not a common trait among layers to willingly hand over money. After the first two games had reached their inevitability, all eyes turned to Berkshire (which is not the sort of statement that is frequently made about football in England). Of course, Coppell and Reading were totally up for the match and the reality of the resignation had vapourised into a parallel world of media lies. Furthermore, Liverpool had Marseille on their minds, to an extent. There were a few other proprietary fundamentals in favour of the visitors too and the market would have been in balanced equilibrium if it hadn't been for the input of one Andre Marriner. The poor standard of refereeing in these very high betting turnover live events is becoming the norm - indeed, as traders, we expect nothing less in support of our positions in the marketplace. Saturday provided us with a pair of crackers. Firstly, Sky's Smiley Riley mugged Villa and sent 'Arry into states of ecstasy - ignore the provision of a Villa penalty at 0-3, check everything preceding this! And, then, to give the bookmakers a warm seasonal glow, Marriner mimicked the mugging at the Madejski. In these two matches, there were six penalty calls for the Professional Game Match Officials Board (PGMOB) representatives to make - using the benefit of replays suggests that only one of these decisions was correct and that all the five incorrect decisions were unidirectional within the match ie all Marriner's decisions favoured Reading. Benitez went from a purple-faced-rage to a more transcendental acceptance of football-as-it-is-in-a-strange-foreign land and removed all his best players in a substitution strategy that was equivalent to a very subtle throwing of all the toys out of his pram - what's the point in trying against twelve men? Especially, with Marseille ahead...So, the final results of 3-1 for Reading and 1-0 for the bookmakers distorted a truer reality and we could all get back to the one real issue of international concern - who is to be the next English manager? We have warned previously of the dangers of Football Specials Markets. We have also repeatedly indicated how profitable these highly inefficient markets are - we made a small suitcase of money on McClaren and our portfolio of positions is looking pretty tasty this time around. Our largest position was opposition to Mourinho taking the post and his drift from 3.00 (2/1) to around 50's suggests we were correct. There were only ever eight runners in this field despite the bookmaker's determination to create as big a field as possible. Of these eight, the favourite Mourinho was a no-no and there was excessive value in several other positions too. But it is on Mourinho and on the role of the media in pushing this fake reality that we wish to focus now.Mourinho was never going to take the England job. By some distance he is too big for the job. Everybody in the game was aware of this fact and yet the mainstream media peddled their tissues of disinformational lies ad nauseum. We expect Sky Television to be reporting fictitious landings of Mourinho's private jet at Farnborough Airport and we also expect the gutter press (with The Guardian particularly culpable) to cash in on a nation's desire to have the best "available" candidate. The problem is that Mourinho was NEVER available in the first place. Every pound that landed into the bookmaker's satchel prompted by this widespread and co-ordinated campaign of media disinformation has effectively been robbed. Try adding the amount lost on the bet to the initial cost of the paper and then consider why, in such a short life, you are wasting your limited time on such nonsense. The media simply promoted the fallacy that Mourinho was up for it and the incessant nature of the message brainwashed the holistically inept to dare to believe.There are numerous structures that the bookmakers and their client journalists embedded within their associated press utilise to generate fake gambles on impossible dreams. The main discipline necessary in order to market gambling products of any form is an ability to utilise the mass psychology to tilt the playing field. We are all a mixture of personality disorders and styles and, in aggregation, some behavioural tendencies occur repeatedly among the population who display addictive attitudes like gambling. The bookies use this and the media's Mourinho-scam was a standard template.The analysis of markets like "Next England Manager" is only possible if one is able to determine the correct weightings for all the various input parameters. This is a market memory skill as much as a market analytical one as we are dealing with entirely manipulated markets here. The fake realities expose value elsewhere - one of our selections, Alan Shearer, touched 115/1 at one point when Mourinho was being backed! The markets are also highly volatile and the timing of trading is a very key skill. With some holistic knowledge and some contrarian lateral thinking, you should be able to squeeze out some value and profit merely by meta-analysing the media. Entertainingly, in a fake feedback loop, the noise created by fake media frequently distorts parallel manipulated markets - as the gamble on Coppell to be England manager showed in aftermath of the the media distortion outlined above. As a species, we are more convinced by a credible source than by a credible argument and the bookmakers will continue to abuse the mainstream media until the masses are able to understand that they are simply being fed a daily dose of propaganda and lies and related irrelevancies. These media are credible because they tell us they are so - look beyond the marketing hype and check out the interests behind the organ and learn to treat ALL mainstream media with the disrespect with which they treat you
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