mobile casinos
Those in the world of mobile entertainment know firsthand the value of additional entertainment offerings. While mobile entertainment providers have effectively marketed the likes of ringtones, wallpapers and even games, mobile casinos are in a different class and present a challenge because it requires knowledge of the casino world. Enter Spin3. Culling from many years of practical experience and solutions in the online casino market, Spin3 knows what makes a mobile casino tick.
Mobile content aggregators and other mobile enterprises are presented with a customised package - based on the client's needs - that goes through every aspect of casino management. From brand building to marketing, acquisition to retention, our solutions enable clients across the mobile entertainment spectrum to capitalize on a mobile casino right from the start, which is key for anyone in a new industry. This training places our clients at the forefront of the nascent mobile casino market, which is projected to top US$16 billion in the next few years.
Key Considerations Why mobile enterprises need to bulk up their product offering? How a mobile casino can add to your revenue? Why a proper, well-thought solution is of prime importance?
Making Turnkey Solutions As a recognised leader in the mobile gambling arena, it is our commitment to see every one of our clients hit and surpass their individual business targets. We do this by providing turnkey solutions that are made on a per client basis and have the capabilities to take our clients to the top of the mobile entertainment industry. Furthermore, our solutions can be applied as either a complementary solution or as an end-to-end offering.
The possibilities with Spin3 are truly endless. Working with us is exciting because we are one of the few companies with an extensive background in the mobile world as well as a rich history in the interactive casino market. This formidable combination allows us to redefine the world of total mobile casino solutions and makes us the natural business partner for any enterprise seeking to bridge the mobile entertainment world. Sona Mobile Holdings Corp. (OTC BB: SNMB) is headquartered in New York City, with offices in Boulder, Colo. and Toronto, Canada. Founded in 2000, Sona’s original business was providing financial institutions with the ability to design and implement wireless technology to view market data and complete transactions.
Following the commoditization of the mobile financial space, the management team realized that mobile gaming offered the Company a relatively open market. In 2006, horseracing was approximately a $16 billion industry in the U.S. and a $20 billion industry in the U.K. In addition, worldwide mobile device gaming sales are expected to reach $9.6 billion by 2011. This forward thinking began to change the Company’s focus towards the gaming, horse racing and entertainment industries.
Since that time, Sona has evolved into a leading provider of secure software solutions for gaming and entertainment applications. The Company is the first in the world to achieve the Gaming Laboratories International, GLI-26 certification, for wireless gaming, as well as the coveted GLI-21 certification for server based gaming.
Sona has also received several other certifications – GLI-11 and 12 (gaming devices and progressive gaming devices in casinos), GLI-13 (online monitoring and control) and GLI-16 (cashless systems). These certifications permit Sona to deploy and operate its server based gaming system in a variety of domestic and international locations.
Sona’s key differentiator is its innovative Sona Gaming Platform™ (SGP). Sona’s patent pending technology delivers a rich client experience without compromising performance or security. Sona utilizes the SGP to provide clients with wired or wireless server based gaming content including slots, table games, video poker, bingo, horse racing and sports wagering–all from a single screen. The SGP virtually expands the gaming floor, improves operator efficiencies and offers players an unprecedented user experience driven by dynamic graphics, sound, interaction, flexibility and performance. The Gaming Labs International (GLI) certified SGP architecture works across a wide range of mobile devices, tablet pc's and kiosks. The SGP enables clients to have a similar gaming interface in a casino, at the track, on their home computer via the internet or on their mobile device.
Sona will continue to expand its presence in the gaming, horse racing and entertainment industries through world class strategic partnerships as well as partnerships with leading content and distribution providers.Mobile gambling refers to gambling done on a remote wirelessly connected device. These devices can include wireless tablet PC's, mobile phones and other non traditional mid-level networked computing devices. Some online casinos and online poker cardrooms offer mobile options.
Most mobile gambling services require a data connection to operate. The data connection is provided by the telecom provider for the region or country and may use data layer technologies such as GPRS, GSM Data, UMTS, and I-MODE. However, some services are available through an SMS text messaging interface.
While still relatively underdeveloped, analysts place the value of the market space at US$20 billion by 2010. Juniper, Gartner and Seymour Pierce all project rapid growth in the sector through to 2010.[1]
The market is still at a nascent stage at the moment, as mobile operators and brands/ media owners are currently not in a position to create this market due to the potential reputational risk. This is mainly because of the uncertain nature of most countries' in-decision towards regulation of remote gambling and online gambling.
Some companies however have begun developing and testing mobile platforms to position themselves early in the anticipated growth of the market.
The remote gaming market has been growing at a rate of 35% over the past 4 years and was estimated to be worth over $7 billion in 2004, the vast majority of which was internet-based. The mobile section of the gaming market only accounted for $5 million in 2004. However, industry analysts such as CCA, Juniper Research and Screen Digest estimate this grew to $1 billion in 2006.
Projected Market Value Stats:
Asia-Pacific region is expected to contribute the largest share of total gross revenues with 39% of the market Europe follows closely behind with a 37% market share, with the US making up the majority of the remainder Telecoms analysts Juniper Research reveals that mobile lotteries will be the largest money-spinners, with gross revenues of nearly US$7.9bn worldwide by 2009, followed by sports betting (US$6.9bn) and casino-style gaming (US$4.5bn).
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