super bowl odds

By any measure, the Super Bowl is the most watched television program of the year in the U.S.[citation needed] The game tends to have high Nielsen television ratings which usually come in around a 40 rating and 60 share (i.e., on average, 40 percent of all U.S. households, and 60 percent of all homes tuned into television during the game). This means that on average, 80 to 90 million Americans are tuned into the Super Bowl at any given moment. It is also estimated that 130-140 million tune into some part of the game.[4] NFL press releases have stated that recent Super Bowls have been available to potential audiences of approximately one billion worldwide, although independent studies suggest that the average global viewership is just over 100 million – the vast majority of whom are U.S. viewers.[5]
Given the immense popularity of the Super Bowl, it may be surprising to discover that videotapes of the telecasts of the first two Super Bowls are not known to exist. This is especially shocking for Super Bowl I, which was covered by both NBC and CBS. According to Sports Illustrated, the only footage of the first telecast known to exist is a two minute clip of the first game. From the early days of television into the 1960s, copies of TV broadcasts were routinely erased, known as wiping, mainly because nobody thought anyone would want to watch the same show they had just seen. Another reason was that videotape in those days was prohibitively expensive.
The highest rated game according to Nielsen was Super Bowl XVI in 1982 which was watched in 49.1% of households (73 share) or 40,020,000 households at the time. Super Bowl XVI is #4 on Nielsen's list of top-rated programs of all time, and 3 other Super Bowls (XII, XVII, and XX) made the top 10.[6] Although the proliferation of cable and satellite television has undercut broadcast ratings somewhat in recent years, the game is still so popular that a number of networks actually schedule original programming, such as independently produced halftime entertainment, during the game, simply to take advantage of a large audience already in front of the television.
Following Apple Computer's 1984 commercial introducing the Macintosh computer, directed by Ridley Scott, the broadcast of the Super Bowl became the premier showcase for high concept or simply extravagantly expensive commercials. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, and the 1999 and 2000 dot-com ads. Prices have increased each year, with reports citing a record US$2.6 million for a 30 second spot during Super Bowl XLI in 2007.[7] Many people tune in to the Super Bowl solely to watch the creative commercials.