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• Hief confident his 'lottery' bet can scoop the pool 10/19/2006 Schröder attempts to convert casual fans to racing with punt on eight horses every Saturday Greg Wood Wednesday octuber 19, 2006 The line between the visionary and the hopeless dreamer can be a fuzzy one at times, but Berri Schröder, a New Zealander who thinks he has finally cracked the problem of a big-money "superbet" on British racing, certainly talks like a man who is rooted in the real world. "It's a land grab," he says, referring to his drive to convert the general public to a lottery-type bet on the horses every Saturday. "Whoever gets these people first will get them for good, and I want to make sure that it's racing, and Race-O."Race-O is an online bet that requires punters to pick the winners of no fewer than eight races on a Saturday in order to hit the jackpot, although, like the National Lottery, it also offers smaller prizes for five winners or more. As such, it is aimed deliberately - and unashamedly - at players who are more comfortable with Camelot than Cartmel or Catterick.The Tote, of course, already operates a pool bet along similar lines in the shape of the Scoop6. Indeed, the Tote's opposition to Race-O apparently trying to move in on its pool-betting monopoly means that Schröder's web servers are based in the sovereign Indian territory of Kahnawake in Canada (in the same building, as it happens, as those that run PartyPoker's immensely successful online operation).But it is Britain, and then the rest of the world, that Schröder has in mind as he attempts to push Race-O, of which he is president, and which has been operating quietly with pools of up to £200,000 per week for several months now, into the mainstream. It is a hugely ambitious project, to be sure, not least because the Tote's legal monopoly on pool betting prevents Race-O from advertising in the UK.While the Tote remains less than impressed, however, it is also the case that it is far more interested in its 500-plus estate of betting shops these days, and pool betting forms an ever-smaller fraction of its core business. Race-O, meanwhile, has attracted support from a number of influential figures in racing's administration, including Sir David Sieff, a former director of the Tote and the BHB who is currently the chairman of Newbury racecourse. The Timeform organisation provides ratings for the Race-O website "and is also an investor", Schröder says.You do not need to read form like the experts, though, to realise that every previous attempt to create a small-stake, big-odds racing bet that appeals to the general public has been, to a greater or lesser extent, a failure. Why should Race-O be any different?The answer, according to Schröder, is multi-level marketing, a selling technique that is not without its sceptics. Essentially, it involves recruiting a small number of customers who then go out and recruit some more, while earning a commission on, in this case, both the bets they place and any winnings they receive.As Wikipedia, the online encylopedia, points out, "multi-level marketing has a recognised image problem due to the fact that it is often difficult to distinguish legitimate MLMs from illegal scams such as pyramid schemes." Schröder though, insists that it is the right way to grow his business."There is a strict cut-off on benefits in our scheme, which stops after the fourth level, so there is no way that it can be called a pyramid scheme. What it does do is allow charities and clubs, for example, to join and encourage their members and supporters to play so that they can share in the benefits, but at the same time, individuals who sign up a lot of players can receive significant returns."All of us who love racing also know people who have no interest in it at all, but who are prepared to bet on the Lottery or something similar for the chance of a big win. What our marketing will do is help to build a bridge between the racing and the non-racing communities, and get our bet to cross over into the large part of the population that is prepared to have a bet, but has no interest at this stage in betting on horses." Sixty-two per cent of Race-O's pool goes to prizes, and 20% more will be spent on distribution and commission. Of the remaining 18%, Schröder says that "at least half will go back to racing," though the precise mechanism for this - the Levy Board, for instance, has ruled itself out - remains to be decided.Schröder has been passionate about racing since his youth, bought his first horse on his 18th birthday, and achieved what for most Antipodeans will always be the impossible dream when his horse Brew won the Melbourne Cup in 2000. If nothing else, that suggest that he has a knack for turning fantasy into reality. If Race-O is to prosper, he may need to draw on it once again.

• Details about the Breeders' Cup Future Bet and the horses for Pool Three. regularly updated odds of horses in the Future Bet pools during open pool dates।
• and payoff odds are calculated by sharing the pool among all placed bets. several different types of bets, in which case each type of bet has its own pool।
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